How does channel strategy relate to marketing strategy?
Answer to relevant QuestionsDiscuss the key strategic questions the channel manager faces when managing the marketing channel. Can a manufacturer automatically decide that distribution is of vital importance to the firm and should be an integral part of its strategic plan? Although online sales channels have enjoyed tremendous growth over the past decade, a strategic disadvantage which could limit future growth potential is that of immediacy. For physical products ordered online, consumers do ...Discuss the meaning of channel design in relation to such concepts as channel structure, selection, evolution of channels, and the allocation of distribution tasks. Discuss the three dimensions of channel structure that should be considered in developing alternative channel structures.
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