How does horizontal growth differ from vertical growth as a corporate strategy? From concentric diversification?

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Strategic Management And Business Policy Toward Global Sustainability

ISBN: 9780132153225

13th Edition

Authors: Thomas L. Wheelen, J. David Hunger

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Question Posted: Nov 19, 2012 06:29 AM

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How does horizontal growth differ from vertical growth as a corporate strategy? From concentric diversification?

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Horizontal growth is the expanding of a firms activities into other geographic regions andor by increasing the range of products and services offered ...View the full answer

Strategic Management And Business Policy Toward Global Sustainability

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