How does initial screening help an MNE evaluate those goods and services that might be sold in

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How does initial screening help an MNE evaluate those goods and services that might be sold in the international market? What are some ways in which this screening is carried out?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:20 AM

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How does initial screening help an MNE evaluate those goods and services that might be sold in

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An initial survey is used to determine the basic need ...View the full answer

International Business

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