How does management at H&M use global branding and global product development to create and offer its

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How does management at H&M use global branding and global product development to create and offer its fashions? How does the firm use marketing mix elements to market its offerings around the world?
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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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