How does recruiting a well-known and highly respected board of directors lend legitimacy to a firm?
Answer to relevant QuestionsWhat is signaling and what is its potential value for a new venture? In what ways do lenders and investors lend legitimacy to a firm? Beatrice Watts is interested in launching her own bakery in her community. She has long wanted to do this given her interest in baking and her desire to use some of the recipes she learned watching her grandmother cook when ...How might consultants help Zappos deal with two key challenges (as mentioned in the case) the firm faces today? How might government policies affect partnering actions between small and large firms in the pharmaceutical industry?
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