How does the interactive communication model differ from the basic communication model? What advantages does it offer

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How does the interactive communication model differ from the basic communication model? What advantages does it offer advertisers?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:20 AM

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How does the interactive communication model differ from the basic communication model? What advantages does it offer

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The basic communication model is based on a oneway model of mass communication with ...View the full answer

Advertising & IMC Principles & Practice

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