How does the nature of the product relate to the degree of market exposure desired?
Answer to relevant QuestionsWhy would intermediaries want to be exclusive distributors for a product? Why would producers want exclusive distribution? Would intermediaries be equally anxious to get exclusive distribution for any type of product? Why or ...Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers. Hydropump, Inc., produces and sells high-quality pumps to business customers. Its marketing research shows a growing market for a similar type of pump aimed at final consumers— for use with Jacuzzi-style tubs in home ...Discuss the distribution center concept. Is this likely to eliminate the storing function of conventional wholesalers? Is it applicable to all products? If not, cite several examples. Discuss the problems a supplier might encounter in using a just-in-time delivery system with a customer in a foreign country.
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