How does the nature of the product relate to the degree of market exposure desired?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:33 AM

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How does the nature of the product relate to the degree of market exposure desired?

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Intensive distribution is frequently desired for convenience products and some industrial supply ite...View the full answer

Essentials of Marketing

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