How does the recent fervor surrounding personal privacy affect direct marketing specifically, telemarketing and e-mail advertising? You

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How does the recent fervor surrounding personal privacy affect direct marketing— specifically, telemarketing and e-mail advertising? You are designing a direct-marketing campaign for a local record store that employs telemarketing and e-mail advertising, but your client is concerned because of privacy issues. Argue either for or against the use of these tools in this situation. Working with a small team of your classmates, develop a brief presentation to explain your recommendation to the client.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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