How does the two-factor theory explain the effects of message repetition on attitude change?
Answer to relevant QuestionsWhen is it best to present a two-sided message versus a one-sided message? Many universities contract with commercial companies to run campus websites and e-mail services. These agreements provide Web services to colleges at little or no cost. However, these actions have aroused controversy, ...Discuss some conditions where it would be advisable to use a comparative advertising strategy. Locate foreign ads at sites like japander.com in which celebrities endorse products they do not pitch on their home turf. Ask friends or classmates to rate the attractiveness of each celebrity, then show them these ads and ...What is the foot-in-the-door technique? How does self-perception theory relate to this effect?
Post your question