How does varying preferences and restriction in the global community effect the marketing mix-promotion such as coupons

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How does varying preferences and restriction in the global community effect the marketing mix-promotion such as coupons in Greece and prohibition of games in France.

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Management Accounting

ISBN: 9780730369387

4th Edition

Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey

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Question Posted: Aug 05, 2013 03:42 AM

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How does varying preferences and restriction in the global community effect the marketing mix-promotion such as coupons

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Sales promotion refers to a host of activities taken up to boost the sales of a product Sales promot...View the full answer

Management Accounting

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