How does your college or university position itself? If you were responsible for coming up with a new positioning, or repositioning, for your college/university, what would that be? Justify your choice.
Answer to relevant QuestionsHow is your favorite brand of athletic footwear (Adidas, Nike, Reebok, etc.) positioned? Discuss the nature and importance of feedback. In what ways do marketing communicators receive feedback from present and prospective customers? Most marketing communications environments are cluttered. Explain what this means and provide several examples. Do not restrict your examples just to advertisements. Apply the hierarchy of marcom effects framework (see Figure 8.1) to explain the evolution of a relationship between two people, beginning with dating and culminating in a wedding. Advertising is said to be “a deposit in the brand equity bank,” but only if the advertising is “strong.” Explain.
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