How has an entrepreneurial strategy and the management of innovation helped Dippin Dots establish its competitive edge?

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How has an entrepreneurial strategy and the management of innovation helped Dippin’ Dots establish its competitive edge? What challenges remain for the new ownership?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 06:59 AM

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How has an entrepreneurial strategy and the management of innovation helped Dippin Dots establish its competitive edge?

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Entrepreneurshipinvolves the creation of new value by an existing organization or new venture that involves the assumption of risk New value can be created in s tartup ventures major corporations fami...View the full answer

Strategic Management Text and Cases

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