How has e- commerce transformed marketing? 1. Explain how social networking and the wisdom of crowds help
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How has e- commerce transformed marketing?
1. Explain how social networking and the “wisdom of crowds” help companies improve their marketing.
2. Define behavioral targeting and explain how it works at individual Web sites and on advertising networks.
3. Define the social graph and explain how it is used in e-commerce marketing.
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Related Book For
Management Information Systems Managing the Digital Firm
ISBN: 978-0133050691
13th edition
Authors: Ken Laudon, Jane P. Laudon
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