How has trade shows changed in recent years? What is Vans main goal at trade shows today?

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How has trade shows changed in recent years? What is Vans’ main goal at trade shows today?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:53 AM

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How has trade shows changed in recent years? What is Vans main goal at trade shows today?

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Trade shows have evolved to be less about writing up orders and selling products b...View the full answer

Marketing

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