How have marketers employed the methodology of eye tracking? Give examples of companies that have employed this
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Eye tracking has been used to observe viewers eyes to see where they go in watching a commercial or ...View the full answer
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Muhammad Salman Alvi
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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