How important or relevant do you believe “purpose-based marketing” is for organizations today?
Answer to relevant QuestionsWhy is it essential for organizations to segment markets and target particular groups of consumers? Develop a perceptual map for the six colleges and universities closest to your institution. Illustrate a market segment and a demand void in your map. What are the strategic implications of your map? Discuss the limitations of EPS/EBIT analysis. In your own words, list all the steps in developing projected financial statements. Give a hypothetical example where Company A buys Company B for a 15.0% premium.
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