How important was the iPod to Apples current success? Discuss the significance of the iPhone and iPad

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How important was the iPod to Apple’s current success? Discuss the significance of the iPhone and iPad launches to Apple’s new product development strategy.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:16 AM

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How important was the iPod to Apples current success? Discuss the significance of the iPhone and iPad

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The Apple iPod changed the way people listen to and use music Apple reached its impressive ma...View the full answer

Marketing management

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