How is the situation analysis different from the data collection step? Can both these steps be done at the same time to obtain answers sooner? Is this wise?
Answer to relevant QuestionsDistinguish between primary data and secondary data and illustrate your answer. In the past, Sears emphasized its own dealer brands. Now it is carrying more well-known manufacturer brands. What are the benefits to Sears of carrying more manufacturer brands? What kinds of consumer products are the following: a. Watches, b. Automobiles, and c. Toothpastes? Explain your reasoning. Consumer services tend to be intangible, and goods tend to be tangible. Use an example to explain how the lack of a physical good in a pure service might affect efforts to promote the service. What are the major advantages of total quality management as an approach for improving the quality of goods and services? What limitations can you think of?
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