How might an organization such as Urban Outfitters use a strategic map? With your classmates and using Figure 4.3 as a guide, develop a possible strategic map for the company.
Answer to relevant QuestionsWhat accounts for the shift from strategic planning to strategic management? In which industries would you be most likely to observe these trends?Review Table which lists the components of an environmental analysis. Why would this analysis be important to a company’s strategic planning process?Should companies like GE and Monsanto be held accountable for actions of decades past, then legal, but since made illegal as their harmful effects became known?Imagine you were the CEO of a major company. What approach to global competition would you choose for your firm: international, multinational, global, or transnational? Why?Assume you are writing a story about what it’s really like to be an entrepreneur. To whom would you talk and what questions would you ask?
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