How might conflict be a good thing in the mar- keting channel? Explain.
Answer to relevant QuestionsDiscuss some of the means available to the channel manager for detecting channel conflict. Do you think they would be practical to use in the real world? “This is really out of bounds,” remarked Lisa Johnston, the buyer of athletic footwear for alarge chain of sporting goods stores. Ms. Johnston was referring to a new policy by Nike, the famous athletic shoe manufacturer, ...What is meant by “using the marketing mix” to gain the cooperation of channel members in implementing the manufacturer’s channel strategy? Discuss the concept of differential advantage as it relates to channel design strategy. Movie studios are in something of a dilemma lately when it comes to planning their future channel strategy for distribution of their films. Electronic distribution is very profitable because, of the typical $4.99 cable ...
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