How might the marketing research industry take action to ensure that the public believes that landline phone surveys and door-to-door interviews are legitimate activities and that firms that misrepresent and deceive the public using marketing research as a sales ploy are not true marketing researchers?
Answer to relevant QuestionsGo to the Pew Internet and American Life page at http://www.pewinternet.org. Several reports based on survey research will be listed. Select one of the reports. What were the research objectives? What were the first three ...A researcher sends out 2,000 questionnaires via e-mail and promises respondents anonymity. Fifty surveys are returned because the e-mail addresses are inaccurate. Of the 1,950 delivered questionnaires, 100 are completed and ...How can a marketing researcher determine if an observational data collection involving hidden cameras is ethical? What is the difference between direct and contrived observation? When is test-marketing likely to be conducted? When is it not as appropriate?
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