Question: How might the motivation of franchise channel members differ compared
How might the motivation of franchise channel members differ compared with conventional channels?
Answer to relevant QuestionsDiscuss how the channel manager’s “hands are tied” when managing the marketing mix in franchise channels. What role can marketing channels play in helping the service provider to tangibilize the service? How does this relate to the other strategic components of the marketing mix? Late one Thursday afternoon George Mitchell went to the airline ticket counter of a major carrier that had recently launched an ad campaign challenging customers to “find out how good we really are.” Mitchell needed to ...“Getting right down to business and getting things done quickly and efficiently are universal virtues.” Discuss this statement in terms of some other cultures around the world. Procter & Gamble, the world’s largest producer of consumer packaged goods, has been very aggressive in its attempts to market its products in the international arena. But even this marketing colossus with all of its vast ...
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