How might the use of missionary sales people foster conflict rather than cooperation in the channel?
Answer to relevant QuestionsDiscuss the rationale for using trade shows as a basis for obtaining promotional support from channel members. Retail carpet dealers are in an industry that is deluged with manufacturers’ push promotions on an almost daily basis, making it difficult for any particular carpet manufacturer to attract retailers’ attention with ...What is the essential role of logistics in the channel? Explain. Timberland Company is one of the world’s best known manufacturers of casual shoes and sports boots. For many years the company’s logistical system was geared to large orders. Hence priority was given to major department ...Discuss the major factors affecting the scope and frequency of channel member performance evaluations.
Post your question