Question: How should companies respond to critical consumer reviews on sites
How should companies respond to critical consumer reviews on sites such as YELP or Trip Advisor?
Answer to relevant QuestionsIs public relations a profession? Why or why not?Describe, in general, the activities of PRSA, IABC, and IPRA.Name and describe the five job levels in public relations.What are the pros and cons of each of the following: mall questionnaires, telephone surveys, personal interviews, piggyback surveys and Web surveys?How are pilot tests and split messages used to determine the suitability of a message?
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