How should CRM be defined to provide a complete strategy perspective?
Answer to relevant QuestionsHow can it be right for a company to invest resources in social responsibility projects, when its primary role is to deliver value to its shareholders? Discuss how CRM creates value for the firm’s stakeholders. Select a well-known company or brand and use a search engine to find Web pages that include its name. Review the content of blogs and online reviews, and examine the lessons that the company should learn from this feedback. ...Are there similarities between marketing intelligence and the operations of the U.S. Central Intelligence Agency? Do companies ever employ business spies? Discuss why it may be necessary for an organization to alter its targeting strategy over time.
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