How should CRM be defined to provide a complete strategy perspective?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:58 AM

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How should CRM be defined to provide a complete strategy perspective?

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The term CRM means very different things in different circumstances a consequence of the rapid evolu...View the full answer

Strategic Marketing

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