How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would

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How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would you recommend, and what effect would you intend it to have on the recent purchaser of the following?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:25 AM

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How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would

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Consumer Behavior Building Marketing Strategy

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