How was writing a business plan and preparing for a business plan competition helpful to Katie Beauchamp and Hayley Barna while Birchbox was still in the planning, testing, and prototyping stage?
Answer to relevant QuestionsGoing forward, what are the most serious challenges facing Birchbox? Which of these challenges do you believe is the most threatening to the firm’s success? Why? If you were one of d.light’s founders, what would your marketing strategy be? How would you go about educating people in remote areas of the world about your product and the benefits associated with purchasing it? Investors are often criticized for insisting that a vesting schedule be put in place for stock that’s issued to employees. After reading this feature, do you think this criticism is justified? If a company anticipated that ...What are the advantages and disadvantages of organizing a new firm as a sole proprietorship? What are stock options and why would a corporation offer stock options to its employees?
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