How will technological advances affect media strategy and media execution in the future?
Answer to relevant QuestionsShould the budget determine the media plan or should the media plan determine the budget? Briefly explain and establish an opinion on this issue. What is the difference between direct marketing and direct response advertising? Explain the concept of data mining. What impact does data mining have on marketing and marketing communications? Briefly explain the following email advertising terms: a) Permission- based email b) Sponsored email c) Opt- in list d) spam What future lies ahead for email advertising? Will it continue to grow, or will consumers and businesses turn away from it? Conduct some online research on the issue and present a brief report on your findings.
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