How would our economy operate if personal salespeople were outlawed? Could the economy work? If so, how? If not, what is the minimum personal selling effort necessary? Could this minimum personal selling effort be controlled by law?
Answer to relevant QuestionsWhat kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there are several selling jobs in the channel for each product, indicate the kinds of salespeople required. ...Would it make sense for your school to have a person or group whose main job is to handle “customer service” problems? Explain your thinking. Is it unfair to criticize a competitor’s product in an ad? Explain your thinking. Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a priceoff coupon? Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer.
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