How would the manager interpret the mean values for the variables reported in Exhibit 12.14? Qualkote Descriptive
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Qualkote Descriptive Statistics Descriptive Statistics A36--Product Qualit Program has Improved Customer Satisfaction 4.B1 953 57 A10 Dala from Variety of Sourtes Used in Planning A12-Customers Irwolred in Product iuality Planning A17 Customer Data Llsed in Planning A23- Systermatic Process to Translate Customer Requirements into Products 5.00 1.414 07 3.6D 1.334 57 2.28 1.176 57 1.104 57 A31Systernatic Process ta Determine 2.89 838 57
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Related Book For
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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