How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of

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How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of packaged consumer products?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:07 AM

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How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of

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In both cases the choice of metrics will reflect competitive and market situation as well as product ...View the full answer

Strategic Marketing

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