How would the marketing mix for a staple convenience product differ from the one for a homogeneous shopping product? How would the mix for a specialty product differ from the mix for a heterogeneous shopping product? Use examples.
Answer to relevant QuestionsGive an example of a product that is a new unsought product for most people. Briefly explain why it is an unsought product. Would you expect to find any wholesalers selling the various types of business products? Are retail stores required (or something like retail stores)? Is a well-known brand valuable only to the owner of the brand? Cite two examples of products that you think are currently in each of the product life-cycle stages. Consider services as well as physical goods. Find an example of vertical integration within your city. Are there any particular advantages to this vertical integration? If so, what are they? If there are no such advantages, how do you explain the integration?
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