How would you characterize IKEA's original strategic posture in foreign markets? What were the strengths of this

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How would you characterize IKEA's original strategic posture in foreign markets? What were the strengths of this posture?

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Essentials of strategic management

ISBN: 978-1111525194

3rd Edition

Authors: Charles w. l. hill, Gareth r. Jones

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Question Posted: Feb 13, 2017 12:12 AM

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How would you characterize IKEA's original strategic posture in foreign markets? What were the strengths of this

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IKEAs basic strategy is to sell Swedishinspired furnishi...View the full answer

Essentials of strategic management

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