How would you describe the market segment(s) that Starbuck’s serves?
Answer to relevant QuestionsIs the differentiation strategy appropriate for Starbucks? Why or why not? Now or in the future? What factors affect the likelihood a firm will take a competitive action? What strategic actions may occur as a result of your answer to question #4? What motives might encourage managers to over diversify their firm? What are the short- and long-term outcomes associated with the different restructuring strategies?
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