How would you explain to a group of top–level executives the relationship between market–orientation and continuous learning about markets?
Answer to relevant QuestionsOutline an approach to develop an effective market sensing capability for a regional full–service bank. Why would a company consider observational or ethnographic research in preference to conventional surveys? Discuss why it may be necessary for an organization to alter its targeting strategy over time. Discuss the considerations that should be evaluated in targeting a macro-market segment whose buyers’ needs vary versus targeting three microsegments within the macro segment. Visit the website www.alliancestrategy.com and review the presentations and material available at the site. Summarize what factors should be considered in making alliances between organizations effective.
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