How would you explain to a group of toplevel executives the relationship between marketorientation and continuous learning

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How would you explain to a group of top–level executives the relationship between market–orientation and continuous learning about markets?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:59 AM

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How would you explain to a group of toplevel executives the relationship between marketorientation and continuous learning

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Market orientation is both a culture and a process committed to achieving superior customer value Th...View the full answer

Strategic Marketing

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