Hurricane Katrina brought unprecedented destruction to New Orleans and the
Hurricane Katrina brought unprecedented destruction to New Orleans and the Mississippi gulf coast in 2005. Notably, the burgeoning casino gambling industry along the Mississippi coast was virtually wiped out overnight. GCC Corporation owns one of the oldest casinos in the Biloxi, Mississippi, area, and its casino was damaged but not destroyed by the tidal surge from the storm. The reason was that it had been located several blocks back from the beach on higher ground. However, since the competitor casinos were completely destroyed and will have to rebuild from scratch, GCC believes that it is likely to have a number of good opportunities. You have been hired to provide GCC with strategic advice. What have you learned about real options that will help you develop a strategy for GCC?
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