Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in the chapter. Which strategies would seem to work best?
Answer to relevant QuestionsCan you think of anything that cannot be branded? Pick an example that was not discussed in each of the categories provided (services; retailers and distributors; people & organizations; sports, arts, & entertainment) and ...Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. Think about the products you own. Assess their product design. Critique their "after-marketing" efforts. Are you aware of all of the products' capabilities? Identify a product for which you feel you are not fully ...Think of the country in which you live. What image might it have with consumers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets? Try to think of additional examples of brands that adopted either a back-to-basics or reinvention revitalization strategy. How well did they work?
Post your question