Identify a vertical relationship in your company and determine whether it could be managed more profitably by

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Identify a vertical relationship in your company and determine whether it could be managed more profitably by tying, bundling, exclusion, or vertical integration. Clearly identify the source of the profitability (e.g., regulatory evasion, elimination of double markup, better goal alignment, or price discrimination), and describe how to exploit it. Estimate the change in profit.
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Managerial Economics A Problem Solving Approach

ISBN: 978-1305259331

4th edition

Authors: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

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