Identify and briefly explain the main classifications of event marketing.
Answer to relevant QuestionsBriefly explain the criteria an executive considers before pursuing an event marketing opportunity. Provide some examples of companies and brands that are involved with “experiential marketing.” Based on your observations of their activities, identify the strengths and weaknesses of this form of marketing ...List and briefly describe the seven steps in the selling strategy process. What are the primary ways of measuring the effectiveness of event marketing and sponsorship participation? Briefly discuss each form of measurement. Too much information obtained from marketing research ultimately stifles creative thinking and the production of innovative creative.” Many creative directors have expressed this opinion. Conduct some secondary research ...
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