Identify and briefly explain the various direct response television alternatives.
Answer to relevant QuestionsWhat is the difference between an insert and a tip- in? What are the differences among a response list, a circulation list, and a compiled list? What is a cookie, and what role does it perform in online communications and marketing? What future lies ahead for email advertising? Will it continue to grow, or will consumers and businesses turn away from it? Conduct some online research on the issue and present a brief report on your findings. How do trade allowances, performance allowances, and cooperative advertising funds complement each other when implementing a trade promotion plan?
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