Identify and briefly explain two advantages and two disadvantages of Internet- based advertising.
Answer to relevant QuestionsWhat future lies ahead for email advertising? Will it continue to grow, or will consumers and businesses turn away from it? Conduct some online research on the issue and present a brief report on your findings. Is it possible to launch a new product using online communications as the primary medium for creating awareness and interest? What strategies would be necessary to make such a plan work? In sales promotion planning, what is meant by logistics and fulfillment? Consumers could be suffering from “loyalty promotion fatigue.” Conduct some secondary research on loyalty promotions to find out how organizations view loyalty promotions. Do loyalty promotions provide real benefits to ...What is a media kit, and what role does it serve?
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