Identify and define each of the three categories of advertising based on their purpose. Which of the

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Identify and define each of the three categories of advertising based on their purpose. Which of the three types of advertising would marketers likely use for the following products?
a. Deodorant
b. Electronic reader
c. Organic produce
d. Healthcare insurance
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Contemporary Business

ISBN: 9781118161739

1st Canadian Edition

Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer

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