Identify at least five guidelines that should be followed when preparing a questionnaire.
Answer to relevant QuestionsWhat are the pros and cons of each of the following: mall questionnaires, telephone surveys, personal interviews, piggyback surveys and Web surveys?What is e-WOM and why are many organizations now using it as a major strategy for marketing and public relations campaigns?What is meant by “audience participation” in persuasion? Give some examples of how audience participation can be used. Public relations practitioners are cautioned not to think of audiences as monolithic, but very diverse. Why?Why are women considered an important audience for public relations and marketing personnel?
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