Identify each of the following marks as arbitrary or fanciful, suggestive, descriptive, or generic: a. Hard Rock
Question:
Identify each of the following marks as arbitrary or fanciful, suggestive, descriptive, or generic:
a. “Hard Rock Cafe” for a restaurant/bar
b. “Raisin Bran” for breakfast cereal
c. “Coppertone” for sun lotion
d. “Nyquil” for cold medicine
e. “Pioneer” for sugar
f. “Brim” for coffee
g. “Lite Cola” for a reduced-calorie soft drink
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