Identify five new products. Consider a concept test for each. Which could be exposed via a mail

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Identify five new products. Consider a concept test for each. Which could be exposed via a mail questionnaire? Via a phone interview? Via cable television? Which, if any, of these products would you take directly to market, bypassing a test market? Why?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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