Identify one possible research problem for each of the following decision problems. Tell whether the decision problems are discovery-oriented or strategy-oriented.
a. Why have sales of my brand decreased?
b. Is my advertising working?
c. What pricing strategy should I choose for a new product?
d. Should I increase the level of expenditures on print advertising?
e. How can I increase in-store promotion of existing products?
f. Should I change the sales force compensation package?