Identify one product of interest in the B2C market and one in the B2B market. Research the

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Identify one product of interest in the B2C market and one in the B2B market. Research the products online. For each, given what you know about the product and their markets, which forecasting approaches do you believe would be most appropriate for use in developing a marketing plan? Which approaches would be least appropriate? What leads you to make these suggestions?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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