Identify some important characteristics for a product with a well-known brand name. Based on these attributes, generate a list of possible brand extension or licensing opportunities, as well as some others that would most likely not be accepted by consumers.
Answer to relevant QuestionsCollect some pictures of “classic” products that have high nostalgia value. Show these pictures to consumers and allow them to free associate. Analyze the types of memories that are evoked, and think about how these ...1. Compare the brand personality of Zipcar to that of Avis or Hertz. 2. How would you describe the psychographic profile of a typical Zipster? Zipcar rents cars by the hour. The company has established a brand culture that ...What are blogs and how can marketers use them? Do humorous ads work and if so under what conditions? A flog is a fake blog a company posts to build buzz around its brand. Is this ethical?
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