Identify the basic steps in the event marketing planning process.
Answer to relevant QuestionsIdentify and briefly explain the components of the integrated marketing communications Why are companies becoming more actively involved in cause- related event sponsorships? Conduct some secondary research on this issue and formulate a position on the matter. Briefly define partnership selling and explain its importance. Assess the role of follow- up in the context of customer relationship management practices. How important is it, and how much emphasis do sales representatives place on this aspect of selling? Under what circumstances would you use the telephone for collecting survey data? When would you use the personal interview?
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