Identify the two conditions that must exist for a consumer to be influenced by a referent group.

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Identify the two conditions that must exist for a consumer to be influenced by a referent group. Have you been influenced by a referent group when making a purchase? Discuss the experience.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:16 AM

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Identify the two conditions that must exist for a consumer to be influenced by a referent group.

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Contemporary Marketing

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